Sustainable Commerce Frontend
EUR38 → EUR85
average order value
Verde raised order value by making sustainability curation visible inside everyday shopping flows.
Understanding the problem
Average order value was stuck at EUR38, close to fast-fashion benchmarks. Customers were buying single items because the storefront did not reveal meaningful product relationships.
Finding the path forward
We kept Shopify for commerce operations and built a headless Next.js frontend for curated discovery. The trade-off was more frontend complexity, but it let us preserve backend continuity while changing how products were grouped and explained.
“We thought we needed a visual refresh. Their audit showed the bigger issue was cross-product discovery, and the AOV shift proved it.”
Co-founder
EU Sustainable Marketplace
Bringing it all together
We introduced curated collection logic, shared-certification linking, and complementary basket suggestions based on sustainability attributes. Rich media initially made collection pages heavy, so we tuned image loading and asset strategy in the second sprint.
Project Details
Client
EU Sustainable Marketplace
Year
2023
Role
Design, Headless Commerce Engineering
Timeline
12 weeks
Tech Stack
The Results
+124%
AOV increase
Basket size improved because recommendations were tied to shared sustainability attributes.
-31%
cart abandonment
Drop-off declined after the basket flow clarified why products belonged together.
6.2%
return rate
Returns stayed low because buyers had clearer fit and material context before checkout.